How to Write a Selling Letter - ebook

5 seconds to convince...

One of the major secrets to success in business is knowing how to write a text or letter that your readers cannot help but read to the end and that, ideally, will trigger a sale almost immediately.

However, currently, we are so bombarded with requests that we have to fight every day to defend ourselves against those who try to sell us something and who, very often, waste our time.

That's why you need to capture your readers' attention from the very first lines of your sales copy.

Within the first 5 seconds of reading, your correspondent will make a very simple decision: Should I keep this letter or throw it away?

It's exactly like when someone approaches you on the street. You'll respond based on how you perceive them:

• Is it a beggar who's going to ask me for alms?
• Is he a salesman or a street vendor?
• Is he a friend, an acquaintance?

If it's a salesperson, they'll only have a fraction of a second to pique your interest before you move on...

It's as simple as this: You can have the best arguments in the world, but if you can't convince people to listen to you or read you, you won't sell anything!

And avoid the bin!

Are you familiar with "vertical filing"? That's exactly what happens to bad sales letters: They end up in your computer's trash - or your garbage can - faster than you can say "vertical filing"!

Whether you are a webmaster, business owner, advertiser, independent entrepreneur, insurance broker or real estate agent, you need to know how to write good sales copy to succeed in business and convince your prospects.

Because, contrary to what people think, a bad text will make you lose customers, not because it is uninteresting, poorly written or because it doesn't look good, but simply because it won't be read!

Copywriting

Writing sales copy is a true art called "copywriting," and very few people master it perfectly.

Christian Godefroy, a copywriter for over 20 years, is one of the few French-speaking people who knows the inner workings and mechanics that allow you to transform a simple prospect into a compulsive buyer, using only words!

Yes, it's a fact: The same sales letter can convert 20 to 30% more by changing only a few words or the phrasing of a few sentences.

A method to boost your sales

A subtle blend of psychology and sociology, writing a letter, an email, or a sales page is learned just like learning to ride a bike!

These writing and sales techniques are detailed, broken down and explained in an excellent copywriting course, published as an Ebook by Christian Godefroy.

This book, over 400 pages long, is composed of 7 chapters:

Volume 1: The most important part of your letter - and how to make it a success

How to ensure your letter gets read: Avoid the wastepaper basket
How to personalize your letter
How to interest your reader
How to find promises that work: What makes people act?
Maslow's hierarchy of needs
The 7 deadly sins
Personal complexes:
1. The Abandonment Complex
2. The sibling rivalry complex
3. The insecurity complex
4. The castration complex
5. The Guilt Complex
6. The inferiority complex
Your greatest enemy, and how to silence it: Your Ego
The Egometer Test
Empathy
Finally revealed: all the tricks to perfect your hooks. Break down the barrier of concern. Use a formula. A. Health
B. Self-improvement
C. Children
D. The couple
E. The profession
F. Money
The 101 best American taglines
Success breeds success
How to recognize a successful ad
The magic of the imperative mood - How to use it
Do you need to use superlatives?
Other sources of good hooks

Volume 2: How to make your proposal irresistible

63 tried-and-tested formulas to hook the reader
How to automatically create hooks
A few remarks on the use of this system
Why do some hooks succeed... and others flop?
Hooks are eternal.
The technique of internal promotion
The foolproof way to choose the best hook
Grip tests
Other ways to test your hooks
How to achieve high yields effortlessly
The list of possible offers
A- Payment
B - The free gift
C - Other free offers
Interlude
D - Discount Offers
E - Special prices
F - Sample Offers
G - Limited-time offers
H - Warranty Offers
I - Offers to increase the order
J - Sweepstakes
K - "Club" offers
L - Specialized offers
Offer checklist
Learn how to combine offers
The offer is one of the best hooks.
The best offer is the product
Become a supply artist

Volume 3: The Proven Formulas That Sell

How to illustrate your text
Images that work
Where to place your image
Ideas for creating impactful and inexpensive illustrations
How to write a gripping opening paragraph: 10 effective techniques
Examples for each
The best possible process
7 seasoned copywriters reveal their formula for letters that sell
Successful formulas of: Robert Collier - Henry Hoke - Bob Stone - Frank Egner - Jack Lacy - Vic Schwab - Bus Reed - Kenneth Goode
Christian Godefroy's Formula - Unpublished
The 10 Commandments of the Copywriter

Volume 4: How to convince even the most skeptical and motivate them to action

How to write your text
How to be read effortlessly
How to be understood
How to be remembered
How to keep your reader on the edge of their seat: 17 methods
How to subtly alternate
Mastering the art of transition
5 ways to convince the hesitant: The great art of proof
How to be "believable"... and be taken seriously
New techniques of persuasion
Words that trigger immediate action
53 striking examples

Volume 5: How to Double Your Yields - The Tips That Make the Difference

The "boost" that will convince your prospect
What brings in the orders?
What do you do when you've tried everything?
The great secret to exceptional returns
How to write good follow-up messages?

Volume 6: What you need to do to last - Prospecting, IT etc.

How to find good clients?
How to write good "Business to Business" letters?
Put IT to work for you
How to protect your work

Volume 7: How to be among the best - and secure your future

How to work with others?
Advanced techniques used by professionals
How to effectively sell your letters, web pages, and advertisements
The red button, key to success
Checklists
Conclusion

In a few minutes, you will be able to benefit from Christian Godefroy's immense knowledge and download this fabulous book which will allow you to multiply your sales thanks to proven techniques.

✓ YES, I want to learn how to write letters and emails that sell. I want to be able to do with letters everything a salesperson can do. I understand that by ordering "How to Write a Letter That Sells," I'm stepping onto the shoulders of a giant and learning, all at once, 25 years of experience and closely guarded secrets. I'll thus learn the ins and outs of one of the most lucrative—and most secretive—professions in existence.

✓ I want to be able to make it a paid activity if I wish, without having to leave my home.

✓ I would also like to receive "Genaccroche" as a free and permanent gift, your software for automatically creating catchy titles for any product or service. (value €420)

✓ Also included with the method is a small program that runs within Word and suggests successful sentence structures as you write. (value €35)

✓ I will be invited to the copywriters' forum on Facebook so I can exchange ideas with others, get answers to all my questions, and chat with other people like me. (optional)

✓ I understand that I must pay for the Method before receiving it and that I have a full refund guarantee: if I do not get 100% of the promised results, I just need to send you 2 copies of sales letters written by me following your advice to be fully refunded.

The definitive copywriting method...

One of the major secrets to success in business is knowing how to write a text or letter that your readers can't help but read to the end and that, ideally, will trigger a sale almost immediately. However, nowadays, we are bombarded with so many messages that we have to fight every day to defend ourselves against those trying to sell us something, who often just waste our time. That's why you need to capture your readers' attention from the very first lines of your sales copy.

Within the first 5 seconds of reading, your correspondent will make a very simple decision: Should I keep this email or throw it away? It's as simple as that: You can have the best arguments in the world, but if you can't convince people to listen to you or read what you have to say, you won't sell anything!

Copywriting

Writing sales copy is a true art, known as "copywriting," and very few people have truly mastered it. A master of advertising copywriting, Christian Godefroy, a copywriter for over 20 years, is one of the rare French-speaking individuals who understands the intricacies and techniques that allow you to transform a simple prospect into a compulsive buyer, using only words!

Yes, it's a fact: The same sales letter can convert 20 to 30% more leads by changing just a few words or the phrasing of a few sentences. A method to boost your sales: A subtle blend of psychology and sociology, writing a letter, an email, or a sales page is a skill that can be learned just like learning to ride a bike!

These writing and sales techniques are detailed, broken down and explained in this excellent copywriting course, which has been a reference in the French-speaking world since its first edition in 1984.

What you will receive

The method is available for direct online consultation, and you can download the various volumes in ePub and Kindle ebook formats. With the free Kindle or Adobe Digital Editions apps, you can read this digital version on your computer. You can also, of course, put them on an e-reader or tablet that accepts ePub format.

Important: This is not a PDF version .

You will also receive many specific tips and additions by email.

Therefore, there will be several gradual deliveries by email. In any case, you won't be able to read and absorb everything at once.