how to write a letter that sells - paper

how to write a letter that sells - paper

Christian H. Godfrey

Positive Club
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5 seconds to convince...

One of the biggest secrets to success in business is knowing how to write a text or a letter that your readers can't help but read until the end and which, ideally, will trigger a sale almost immediately.

However, currently, we are so much in demand that we have to fight every day to defend ourselves against those who try to sell us something and who, very often, waste our time.

It is for this reason that you must capture the attention of your readers from the first lines of your sales text.

In the first 5 seconds of reading, your correspondent will make a very simple decision: Should I keep this mail or throw it away?

It's just like when someone approaches you on the street. You will respond to it depending on how you perceive it:

  • Is it a beggar who will ask me for alms?
  • Is it a representative or a street vendor?
  • Is it a friend, an acquaintance?

If it's a salesperson, he'll only have a fraction of a second to pique your interest before you move on...

It's as simple as this: You can have the best arguments in the world, if you can't convince people to listen to you or read you, you won't sell anything!

And avoid the trash!

You know the "vertical ranking"? That's exactly what happens to bad sales letters: They end up in your computer's recycle bin - or your trash can - in less time than it takes to tell!

Whether you are a webmaster, business manager, advertiser, independent contractor, insurance broker or real estate agent, you must know how to write good sales texts to succeed in business and convince your prospects.

Because, contrary to what people think, a bad text will make you lose customers, not because it is uninteresting, badly written or because it does not look good, but simply because it will not be read. !

Copywriting

Writing sales texts is a real art called "copywriting" and that very few people master perfectly.

Christian Godefroy, copywriter for more than 20 years, is one of the rare French-speaking people to know the cogs and mechanics that make it possible to transform a simple prospect into a compulsive buyer, only with words!

Yes, it's a fact: The same sales letter can transform 20-30% more by changing just a few words or the turn of a few sentences.

A method to boost your sales

A subtle mix of psychology and sociology, writing a letter, an email or a sales page is learned like learning to ride a bike!

These writing and sales techniques are detailed, broken down and explained in an excellent copywriting course, published in the form of an Ebook by Christian Godefroy.

This book of more than 400 pages is composed of 7 chapters:

Volume 1: The most important part of your letter - and how to get it right

How to get your letter read: Avoid the wastebasket
How to personalize your letter
How to Engage Your Reader
How to find the promises that work: What makes people act?
The Maslow Scale
7 Deadly Sins
Personal complexes:
1. The abandonment complex
2. The Sibling Rivalry Complex
3. The insecurity complex
4. The castration complex
5. The guilt complex
6. The inferiority complex
Your Biggest Enemy, and How to Silence It: Your Ego
The Egometer test
Empathy
Finally revealed: all the tricks for successful hooksBreak the barrier of concernUse a formulaA. Health
B. Self-improvement
C. Children
D. The torque
E. Profession
F. Money
America's 101 best hooks
Success begets success
How to recognize a working ad
The magic of the imperative - How to use it
Should you use superlatives?
Other sources of good hooks

Volume 2: How to make your proposal irresistible

63 proven formulas to hook the reader
How to automatically create callouts
A few remarks on the use of this system
Why do some catchphrases make a success... and others an oven?
Hooks are forever
The technique of internal promotion
The surefire way to choose the best hook
Adhesion tests
Other ways to test your hooks
How to get high yields effortlessly
The list of possible offers
A- Payment
B - The free gift
C - Other free offers
Interlude
D - Discount offers
E - Special prices
F - Sample offers
G - Limited Time Offers
H - Guarantee offers
I - Offers to increase the order
J - Sweepstakes
K - "Club" offers
L - Specialized offers
Checklist of offers
Know how to combine the offers
The offer is one of the best hooks
The best offer is the product
Become a supply artist

Volume 3: Proven formulas that sell

How to illustrate your text
Images that work
Where to place your visual
Ideas for getting impactful and cheap illustrations
How to write a breathless first paragraph10 effective techniques
Examples for each
The best possible process
7 seasoned copywriters reveal their formula for letters that sell
The success formulas of: Robert Collier - Henri Hoke - Bob Stone - Frank Egner -Jack Lacy - Vic Schwab - Bus Reed - Kenneth Goode
The Formula of Christian Godefroy - Unpublished
The 10 commandments of the copywriter

Volume 4: How to convince even the most skeptical and push them to action

How to write your text
How to be read effortlessly
How to be understood
How to be remembered
How to keep your reader spellboundThe 17 methods
How to Subtly Alternate
Master the art of transition
5 ways to convince the hesitantThe great art of proof
How to be "likely"... and be believed
The new techniques of conviction
Words That Trigger Immediate Action
53 impactful examples

Volume 5: How to double your yields - The tips that make the difference

The "boost" that will decide your prospect
What brings in the orders?
What to do when you've tried everything?
The Big Secret to Exceptional Yields
How to write good reminders?

Volume 6: What to do to last - Prospecting, IT etc.

How to find good customers?
How to write good "Business to Business" letters?
Put IT to work for you
How to protect your work?

Volume 7: How to be among the best - and secure your future

How to work with others?
The advanced techniques of the professionals
How to sell your letters, web pages and ads well
The red button key to success
Checklists
Conclusion

In a few minutes, you will be able to benefit from the immense knowledge of Christian Godefroy and download this fabulous work which will allow you to multiply your sales thanks to proven techniques.

✓ YES, I want to know how to write letters and emails that sell. I want to know how to do with letters all that a representative can do. I understand that by ordering "How to Write a Letter that Sells", I put myself on the shoulders of a giant and I learn all at once 25 years of experience and jealously guarded secrets. I will thus know the tricks of one of the most remunerative professions that exist - and the most secret.

✓ I want to be able, if I wish, to make it a gainful activity without having to leave my home.

✓ I also want to receive as a free and permanent gift "Gengrip", your creation software to automatically create eye-catching titles for any product or service. (value 420 €)

✓ Also join with the method a small software which runs under WORD and which suggests turns of phrase to success in the course of writing. (value 35 €)

✓ I will be invited to the copywriter forum on Facebook so that I can exchange with others, have all my questions answered and interact with other people like me. (optional)

✓ I understand that I have to pay for the Method before receiving it and that I have a full refund guarantee: if I do not obtain 100% of the results promised, I only need to send you 2 copies of letters of sale written by me following your advice to be fully reimbursed.

The reference method of copywriting...

One of the biggest secrets to success in business is knowing how to write a text or a letter that your readers can't help but read until the end and which, ideally, will trigger a sale almost immediately. However, currently, we are so much in demand that we have to fight every day to defend ourselves against those who try to sell us something and who, very often, waste our time. It is for this reason that you must capture the attention of your readers from the first lines of your sales text.

In the first 5 seconds of reading, your correspondent will make a very simple decision: Should I keep this mail or throw it away? It's as simple as this: You can have the best arguments in the world, if you can't convince people to listen to you or read you, you won't sell anything!

Copywriting

Writing sales texts is a real art called "copywriting" and that very few people master perfectly. Goldsmith of advertising copywriting, Christian Godefroy, copywriter for more than 20 years, is one of the rare French-speaking people to know the cogs and mechanics that make it possible to transform a simple prospect into a compulsive buyer, only with words!

Yes, it's a fact: The same sales letter can transform 20-30% more by changing just a few words or the turn of a few sentences. A method to boost your sales: A subtle blend of psychology and sociology, writing a letter, an email or a sales page is learned like learning to ride a bike!

These writing and sales techniques are detailed, dissected and explained in this excellent copywriting course, which has been a reference in the French-speaking world since its first edition in 1984.

This book is printed on demand: allow a few days for delivery