Your Author's Business Plan

Those without goals are unlikely to achieve them. If you want to make a living from your writing, having a plan will help you get there faster.

You are an author. You transform the thoughts in your head into valuable intellectual property assets. You understand the power of the written word. Now it's time to use your words to create a business plan to take your writing career to the next level, regardless of your current situation.

My name is Joanna Penn, and I've been a full-time author and entrepreneur for almost ten years. In this book, I'll guide you through the process of creating a business plan that will help you achieve your creative and financial goals.

It's for fiction and non-fiction authors, as well as those who want to include other products, services, and revenue streams. It also applies to authors who are just starting out or those who already have a well-established business. A plan is helpful at every stage of the journey: you should always have a plan.

The first part deals with summarizing your business and your author brand, helping you decide on the general direction of what you want to achieve and who you want to serve.

The second part deals with the production process of your writings, publishing, licensing, products and services.

Part 3 deals with your marketing strategy and the author's ecosystem.

Part four deals with the financial aspect of your business, from mindset to revenues and costs, as well as how to pay yourself now and in the future.

The final chapter will give you a framework to simplify your plan and transform it into achievable steps within a chosen timeframe.

In each section, I provide examples from my own business plan, and you will find questions you will need to answer, templates and resources that can help you along the way, as well as sample business plans for different types of authors.

It's time to take your writing career to the next level. Start developing your business plan.